GUIDES · EU MARKET ENTRY

EU logistics guides for non-EU sellers.

This is the FLEX. resource library for non-EU sellers researching European logistics — sellers from the UK, US, Hong Kong, Australia and elsewhere who are evaluating EU market entry, Amazon FBA setup or fulfilment options in Germany, France and Poland. Each guide focuses on one practical decision and gives direct, operational answers without assuming prior knowledge of the European setup.

The guides are split into two groups. The first eight cover entering the EU market: what to know before the first sale, how EU VAT and GPSR work, how to ship inventory to Amazon EU FBA, and how to choose between Germany, France and Poland. The last four cover how FLEX. works in practice: FBA prep requirements, inbound fees, warehousing options, and B2B and B2C fulfilment from a single inventory pool.

12Practical guides
8EU market-entry guides
4FLEX. operating guides
GUIDE LIBRARY
EU Logistics Guides
Compliance
Integrations
Glossary
NOT SURE WHERE TO START?

Start with the decision in front of you

Use the first route that matches the problem you are trying to solve.

01New to selling in EuropeOpen EU Market Entry for Non-EU Sellers: The Complete Checklist
02The question is mainly VAT, GPSR, EPR or product responsibilityOpen Compliance
03The question is about Shopify, Amazon, OTTO, Allegro or another sales channelOpen Integrations
04A term in a document or platform message is unclearOpen Glossary
01 · MARKET ENTRY

Entering the EU Market

Eight guides for sellers from the UK, US, Hong Kong and Australia who are researching EU logistics for the first time — or expanding an existing EU operation. These guides assume no prior knowledge of EU regulations, Amazon EU structure or European fulfilment.

~18 MINEU Market Entry for Non-EU Sellers: The Complete Checklist [2026]Everything you need to do before your first EU sale — account setup, VAT registration, GPSR compliance, logistics onboarding and your first inbound shipment. Covers typical timelines, which EU country to enter first, and the most common mistakes on the first shipment.
~16 MINEU VAT, IOSS and OSS Explained for Non-EU Amazon SellersHow EU VAT works for non-EU sellers, when IOSS applies, how OSS simplifies multi-country VAT filing, and what happens to your VAT position when you switch from direct shipping to EU warehousing. Covers registration timelines, filing frequency and the most common VAT mistakes.
~14 MINGPSR and EU Product Safety: What Non-EU Brands Must Know in 2026The EU General Product Safety Regulation in force from December 2024 — what it requires, who the responsible person is and how to appoint one, what labelling and documentation your products need, and how Amazon enforces GPSR at listing level.
~17 MINShipping to Amazon EU FBA from Outside EuropeHow to ship inventory to Amazon EU FBA from the US, UK, China or Australia — freight modes, customs clearance, the role of a prep centre, incoterms, realistic timelines and costs, and how to plan FBA replenishment cycles for a 60-plus day inbound lead time.
~13 MINPre-Amazon Storage in Europe: Why Non-EU Sellers Need a Buffer WarehouseWhat pre-Amazon storage is, why FBA restock limits and aged inventory fees make it necessary, how the replenishment flow between a EU 3PL and Amazon FBA works, and what it costs compared to holding everything in FBA.
~15 MINGermany vs Poland vs France: Choosing Your EU Fulfilment Hub as a Non-EU BrandHow to choose between Germany, Poland and France for your EU prep centre and storage — covering Amazon FC networks, port access, storage costs, transit times, and specific recommendations for sellers from the US, UK and Hong Kong or China.
~13 MINAmazon FBA Removal Orders and Returns in Europe: Guide for Non-EU SellersWhat FBA removal orders are, when to use them, how to set a EU return address so Amazon doesn't auto-dispose your stock, and how FLEX. processes removal units — including re-prep and return to FBA — in Germany, France and Poland.
~14 MINB2C Fulfilment in Europe for International Brands: Setup and IntegrationsHow B2C direct-to-consumer fulfilment from a EU 3PL works for non-EU brands — platform integrations (Shopify, WooCommerce, Amazon FBM), EU carrier networks and delivery times, returns handling, VAT implications, and how to combine B2C with Amazon FBA from the same inventory.
02 · OPERATING GUIDES

How FLEX. Works

Four operational guides for sellers who are already using or evaluating FLEX. as their EU prep centre and fulfilment partner — covering the specific requirements, costs and processes for FBA prep, inbound fees, warehousing and multi-channel fulfilment.

~14 MINAmazon FBA Prep Requirements in Europe: Labels, Packaging, Pallets and ComplianceThe full FBA prep specification for EU fulfilment centres — FNSKU labelling, poly-bagging requirements, box specs, EU pallet dimensions, hazmat rules, bundling and kitting, and the most common prep mistakes that cause inbound rejections.
~14 MINAmazon FBA Inbound Fees in Europe: Placement Fees, How to Reduce ThemHow Amazon's inbound placement fee works, what Minimal versus Optimised Shipment Splits means in practice, how shipment configuration and prep decisions affect placement fees, storage fees, aged inventory surcharges, the IPI score, and the top strategies for reducing total FBA cost per unit in Europe.
~13 MINE-commerce Warehousing in Europe: Options, Costs and How to Choose3PL versus own warehouse, storage types, how warehousing is priced at FLEX., location choice across Germany, Poland and France, onboarding, peak season planning, WMS technology and integrations, and how quickly you can have inventory in a FLEX. EU warehouse after first contact.
~15 MINB2B and B2C Fulfilment in Europe: How It Works and How to Get StartedHow B2B and B2C fulfilment work from the same FLEX. inventory pool — routing guides, EDI, same-day dispatch requirements, Amazon FBM and Seller Fulfilled Prime, OTTO and Kaufland marketplace integration, returns handling, and how to onboard a hybrid B2B plus B2C programme.
CONTACT FLEX.

Ready to set up your EU logistics?

Located in the centre of Europe, FLEX. Fulfillment provides FBA prep, pre-Amazon storage, customs-connected logistics and B2C fulfilment for non-EU sellers entering the EU market from the UK, US, Hong Kong, Australia and elsewhere. Tell us your origin country, product range, monthly volume and target markets and we will map the operating route.

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