FLEX. Fulfillment
We provide logistics services to online retailers in Europe: Amazon FBA prep, processing FBA removal orders, forwarding to Fulfillment Centers - both FBA and Vendor shipments.
This is FLEX.'s resource library for non-EU sellers researching European logistics — sellers from the UK, US, Hong Kong, Australia and elsewhere who are evaluating EU market entry, Amazon FBA setup, or fulfilment options in Germany, France and Poland. Each guide covers one focused topic in FAQ format: 20 to 25 specific questions with direct, operational answers. No filler, no generic advice — just the information you need to make decisions about EU logistics.
The guides are split into two groups. The first eight cover entering the EU market: what you need to know before your first sale, how EU VAT and GPSR work, how to ship inventory to Amazon EU FBA, and how to choose between Germany, France and Poland. The last four cover how FLEX. works in practice: FBA prep requirements, inbound fees, warehousing options, and B2B and B2C fulfilment from a single inventory pool.
Not Sure Where to Start?
If you're new to selling in Europe, begin with the EU Market Entry for Non-EU Sellers: The Complete Checklist — it walks through every step from account setup and VAT registration to your first inbound shipment, in a single page you can read in about 15 minutes.
Entering the EU Market
Eight guides for sellers from the UK, US, Hong Kong and Australia who are researching EU logistics for the first time — or expanding an existing EU operation. These guides assume no prior knowledge of EU regulations, Amazon EU structure, or European fulfilment.
EU Market Entry for Non-EU Sellers: The Complete Checklist [2026]
Everything you need to do before your first EU sale — account setup, VAT registration, GPSR compliance, logistics onboarding and your first inbound shipment. Covers typical timelines, which EU country to enter first, and the most common mistakes on the first shipment. [~18 min read]
EU VAT, IOSS and OSS Explained for Non-EU Amazon Sellers
How EU VAT works for non-EU sellers, when IOSS applies, how OSS simplifies multi-country VAT filing, and what happens to your VAT position when you switch from direct shipping to EU warehousing. Covers registration timelines, filing frequency and the most common VAT mistakes. [~16 min read]
GPSR and EU Product Safety: What Non-EU Brands Must Know in 2026
The EU General Product Safety Regulation in force from December 2024 — what it requires, who the responsible person is and how to appoint one, what labelling and documentation your products need, and how Amazon enforces GPSR at listing level. [~14 min read]
Shipping to Amazon EU FBA from Outside Europe
How to ship inventory to Amazon EU FBA from the US, UK, China or Australia — freight modes, customs clearance, the role of a prep centre, incoterms, realistic timelines and costs, and how to plan FBA replenishment cycles for a 60-plus day inbound lead time. [~17 min read]
Pre-Amazon Storage in Europe: Why Non-EU Sellers Need a Buffer Warehouse
What pre-Amazon storage is, why FBA restock limits and aged inventory fees make it necessary, how the replenishment flow between a EU 3PL and Amazon FBA works, and what it costs compared to holding everything in FBA. [~13 min read]
Germany vs Poland vs France: Choosing Your EU Fulfillment Hub as a Non-EU Brand
How to choose between Germany, Poland and France for your EU prep centre and storage — covering Amazon FC networks, port access, storage costs, transit times, and specific recommendations for sellers from the US, UK and Hong Kong or China. [~15 min read]
Amazon FBA Removal Orders and Returns in Europe: Guide for Non-EU Sellers
What FBA removal orders are, when to use them, how to set a EU return address so Amazon doesn't auto-dispose your stock, and how FLEX. processes removal units — including re-prep and return to FBA — in Germany, France and Poland. [~13 min read]
B2C Fulfillment in Europe for International Brands: Setup and Integrations
How B2C direct-to-consumer fulfilment from a EU 3PL works for non-EU brands — platform integrations (Shopify, WooCommerce, Amazon FBM), EU carrier networks and delivery times, returns handling, VAT implications, and how to combine B2C with Amazon FBA from the same inventory. [~14 min read]
Already Know What You Need?
FLEX. operates prep centers and fulfilment warehouses in Germany, France and Poland — no minimum volume, no long-term contracts, free onboarding. Get a quote and logistics assessment from FLEX. — we'll map a setup around your products, origin country and target EU marketplaces.
How FLEX. Works
Four operational guides for sellers who are already using or evaluating FLEX. as their EU prep centre and fulfilment partner — covering the specific requirements, costs and processes for FBA prep, inbound fees, warehousing and multi-channel fulfilment.
Amazon FBA Prep Requirements in Europe: Labels, Packaging, Pallets and Compliance
The full FBA prep specification for EU fulfilment centres — FNSKU labelling, poly-bagging requirements, box specs, EU pallet dimensions, hazmat rules, bundling and kitting, and the most common prep mistakes that cause inbound rejections. Updated for 2026 requirements. [~14 min read]
Amazon FBA Inbound Fees in Europe: Placement Fees, How to Reduce Them
How Amazon's inbound placement fee works, what Minimal versus Optimised Shipment Splits means in practice, how a prep centre reduces placement fees, storage fees, aged inventory surcharges, the IPI score, and the top strategies for reducing total FBA cost per unit in Europe. [~14 min read]
Ecommerce Warehousing in Europe: Options, Costs and How to Choose
3PL versus own warehouse, storage types, how warehousing is priced at FLEX., location choice across Germany, Poland and France, onboarding, peak season planning, WMS technology and integrations, and how quickly you can have inventory in a FLEX. EU warehouse after first contact. [~13 min read]
B2B and B2C Fulfillment in Europe: How It Works and How to Get Started
How B2B and B2C fulfilment work from the same FLEX. inventory pool — routing guides, EDI, same-day dispatch requirements, Amazon FBM and Seller Fulfilled Prime, OTTO and Kaufland marketplace integration, returns handling, and how to onboard a hybrid B2B plus B2C programme. [~15 min read]
Ready to Set Up Your EU Logistics?
Located in the center of Europe, FLEX. Fulfillment provides FBA prep, pre-Amazon storage, customs clearance and B2C fulfillment for non-EU sellers entering the EU market from the UK, US, Hong Kong and Australia.
Get in touch for a free quote and logistics assessment tailored to your EU market entry requirements.